Corporate Dinosaur

Introduction: Reason for diversification Every company in its lifetime reaches a phase where the management is under dilemma as to whether they should go for diversification or launch new products in existing range in order to survive in the market. It's almost inevitable: to boost growth when a company reaches a certain size and maturity, executives will be tempted to diversify. Companies implement diversification strategies to enhance or increase the strategic competitiveness of the overall organization. If they are successful, the value of the company increases. Value can be created through either related or unrelated diversification if the strategies enable the company's mix of businesses to increase revenues and / or decrease costs when implementing their respective business-level strategies. 6aHZDtIh
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